Whirlpool Corporation’s reported data spans financial performance, regional appliance operations, brands, emissions, manufacturing sustainability and community investment. The figures below identify the measurement period, geography and whether a result is observed, derived, estimated or planned.
Key Whirlpool Statistics
The most useful Whirlpool statistics include:
- In 2023, Whirlpool reported $19.455 billion in consolidated net sales worldwide.
- In 2023, Whirlpool’s consolidated gross margin was 16.3% of sales worldwide.
- In 2023, Whirlpool reported $481 million in net earnings available to Whirlpool on a consolidated basis.
- In 2023, Whirlpool generated $915 million in operating cash flow worldwide.
- In 2024, Whirlpool paid $384 million in dividends and reported 69 years of quarterly dividends.
- In the second quarter of 2024, Whirlpool repaid approximately $500 million of debt on a consolidated basis.
- In 2023, North America’s EBIT margin was 9.7% for Whirlpool’s North America segment.
- In 2023, Latin America’s EBIT margin was 6.0% for Whirlpool’s Latin America segment.
- In 2024, Whirlpool’s operating structure contained five segments at the beginning of the year.
- In 2024, Whirlpool’s six named regional or local brands included Maytag, Brastemp, Consul, Amana, InSinkErator and JennAir.
- In 2024, market-based Scope 1 and 2 emissions totaled 198,735 metric tons CO2e across Whirlpool operations.
- In 2024, North America, Latin America and India operations reduced energy intensity by 8% year over year.
- In 2024, U.S. Whirlpool operations purchased more than 301 million kWh of renewable energy, representing 86% of U.S. electricity use according to EPA recognition cited by the company.
- In 2024, all large global manufacturing sites achieved at least 97% landfill diversion.
- From the 2019 base year to 2024, Whirlpool’s U.S. manufacturing sites reduced GHG emissions by 50%.
- Over approximately 25 years through 2024, Whirlpool donated 250,000 appliances through Habitat for Humanity.
- Over approximately 25 years through 2024, Whirlpool provided $150 million in Habitat for Humanity funding.
Contents
- Key Whirlpool Statistics
- Whirlpool revenue, earnings and financial trends
- Whirlpool regional and segment statistics
- Whirlpool brands, products and market reach
- Whirlpool emissions, energy and decarbonization data
- Whirlpool manufacturing, waste and operational sustainability
- Whirlpool employees, communities and capital allocation
Whirlpool Revenue, Earnings and Financial Trends
Whirlpool’s consolidated net sales were $19.455 billion in 2023, compared with $19.724 billion in 2022 and $21.985 billion in 2021. These are reported GAAP sales, but the portfolio was not identical across the years because businesses were divested or acquired; the figures therefore describe reported scale rather than a perfectly like-for-like series. Whirlpool Corporation 2023 Form 10-K
| Consolidated measure | 2021 | 2022 | 2023 |
|---|---|---|---|
| Net sales | $21.985bn | $19.724bn | $19.455bn |
| Gross margin | 20.1% | 15.6% | 16.3% |
| Gross margin dollars | $4.409bn | $3.073bn | $3.170bn |
| Net earnings available to Whirlpool | $1.783bn | $(1.519)bn | $481m |
| Diluted EPS | $28.36 | $(27.18) | $8.72 |
The company reported year-over-year net sales changes of -1.4% in 2023 and -10.3% in 2022. Whirlpool identifies currency and portfolio effects as part of the reported change, so these percentages should not be treated as demand-only measures. Whirlpool Corporation 2023 Form 10-K
Selling, general and administrative expense was $2.081 billion in 2021, $1.820 billion in 2022 and $1.993 billion in 2023. Operating cash flow was $1.4 billion in 2022 and $915 million in 2023, while company-defined free cash flow was $820 million and $366 million respectively; free cash flow is a non-GAAP measure.
Whirlpool’s company-defined ongoing EPS was $19.64 in 2022 and $16.16 in 2023, and ongoing EBIT margin was 6.9% and 6.1%. These ongoing measures are non-GAAP, unlike the GAAP earnings and margin figures above. Whirlpool Corporation 2023 Form 10-K
In 2024, Whirlpool reported $384 million in dividends and described the year as its 69th year of quarterly dividends. It also reported approximately $500 million of debt repayment in the second quarter of 2024. Whirlpool Corporation 2024 Form 10-K
Whirlpool Regional and Segment Statistics
Whirlpool’s 2023 segment data shows different sales and profitability patterns across North America, EMEA, Latin America and Asia. EMEA’s historical series requires particular care because its major domestic-appliance business was later divested and the 2024 structure changed.
| Segment | 2023 sales change | 2023 EBIT margin | 2022 EBIT margin | 2021 EBIT margin |
|---|---|---|---|---|
| North America | -0.4% | 9.7% | 11.5% | 17.8% |
| EMEA | -10.5% | 1.6% | -1.4% | 2.0% |
| Latin America | 9.0% | 6.0% | 6.4% | 8.4% |
| Asia | -7.5% | 2.7% | 4.9% | 5.4% |
North America net sales decreased 0.4% in 2023 after an 8.1% decrease in 2022. Latin America increased 9.0% in 2023 after declining 1.3% in 2022, while Asia decreased 7.5% in 2023 after an 11.2% decline in 2022. Whirlpool Corporation 2023 Form 10-K
Segment SG&A in 2023 was $936 million, or 8.2% of sales, in North America; $381 million, or 10.6%, in EMEA; $323 million, or 9.5%, in Latin America; and $114 million, or 11.2%, in Asia. These are company allocations and historical segment definitions, not a current comparison of every Whirlpool business. Whirlpool Corporation 2023 Form 10-K
Lowe’s represented approximately 13% of consolidated net sales in 2023, 14% in 2022 and 13% in 2021. At December 31, 2023, Lowe’s represented 38% of consolidated accounts receivable, versus 37% at December 31, 2022; receivables concentration is not the same as sales share. Whirlpool Corporation 2023 Form 10-K
Whirlpool Brands, Products and Market Reach
Whirlpool’s 2024 filing reported multiple brands with more than $1 billion in revenue, without disclosing the exact count in that statement. It named at least six additional regional or local brands: Maytag, Brastemp, Consul, Amana, InSinkErator and JennAir. Whirlpool Corporation 2024 Form 10-K
Beginning January 1, 2024, Whirlpool described five operating segments: MDA North America, MDA Europe, MDA Latin America, MDA Asia and SDA Global. MDA Europe was deconsolidated on April 1, 2024, so year-end reporting reflects a changed structure rather than a fully comparable five-segment period. Whirlpool Corporation 2024 Form 10-K
Whirlpool reduced its ownership in Whirlpool India from 75% to 51% in 2024. The February 20, 2024 sale of 30.4 million Whirlpool India equity shares generated approximately $462 million in proceeds; proceeds are transaction cash, not revenue or profit. Whirlpool Corporation 2024 Form 10-K
Whirlpool Emissions, Energy and Decarbonization Data
Whirlpool’s market-based Scope 1 and 2 emissions totaled 198,735 metric tons CO2e in 2024, down from 314,848 in 2023, 424,626 in 2022 and 597,337 in 2021. The 2024 figure includes EMEA through the divestiture closing date, and organizational boundary changes affect comparability. Whirlpool Corporation 2024 Sustainability Report
| Market-based emissions | 2023 | 2024 |
|---|---|---|
| Scope 1 | 140,806 t CO2e | 121,002 t CO2e |
| Scope 2 | 174,042 t CO2e | 77,733 t CO2e |
| Scope 1 and 2 total | 314,848 t CO2e | 198,735 t CO2e |
Whirlpool reported a 36% reduction in Scope 1 and 2 emissions in 2024 versus 2023, attributing 18 percentage points to the EMEA divestiture and 18 percentage points to focused projects. This is a company attribution, not an independently verified causal decomposition. Whirlpool Corporation 2024 Sustainability Report
North America, Latin America and India operations achieved an 8% year-over-year reduction in energy intensity in 2024, excluding EMEA from that stated comparison. Whirlpool also purchased more than 301 million kWh of renewable energy annually in the United States, representing 86% of U.S. electricity use according to EPA recognition cited by the company.
Whirlpool reported ranks of 60th on EPA’s 2024 National Top 100 largest green power users list and 14th on EPA’s 2024 Top 30 On-site Generation list. A DOE-funded industrial-coatings decarbonization project with Whirlpool as advisor received $1.2 million in federal funding; that amount is research funding, not Whirlpool capital spending. Whirlpool Corporation 2024 Sustainability Report
Three 2024 projects carried expected, rather than measured post-project, results: Celaya in Mexico was expected to avoid approximately 700 metric tons CO2e and reduce site Scope 1 emissions by about 5%; Findlay, Ohio, approximately 1,500 metric tons and roughly 14%; and Supsa, Mexico, approximately 625 metric tons and about 19%. Whirlpool Corporation 2024 Sustainability Report
Whirlpool Manufacturing, Waste and Operational Sustainability
All large global manufacturing sites achieved a landfill-diversion rate of at least 97% in 2024. The threshold applies to sites classified as large under the sustainability report’s methodology, so it is not a claim about every Whirlpool location. Whirlpool Corporation 2024 Sustainability Report
Whirlpool reported that its 2024 U.S. renewable-electricity matching covered 100% of electricity consumption at U.S. plants not generated from on-site renewable energy. Matching is not identical to physical delivery at every plant because the claim excludes electricity generated on site. Whirlpool Corporation 2024 Sustainability Report
The company reported a 50% reduction in GHG emissions from the 2019 base year across U.S. manufacturing sites by 2024. The scope and boundary are those defined in the sustainability report, and should not be generalized to all Whirlpool operations without qualification. Whirlpool Corporation 2024 Sustainability Report
Whirlpool Employees, Communities and Capital Allocation
Whirlpool’s reported community figures center on its Habitat for Humanity relationship. Over approximately 25 years through 2024, the company donated 250,000 appliances, provided $150 million in funding and reported that its work positively impacted more than 1 million people in the United States and around the world; the impact figure is a company-reported cumulative estimate. Whirlpool Corporation 2024 Sustainability Report
Whirlpool celebrated 25 years with Habitat for Humanity International in 2024. Partnership duration, appliance donations, funding and estimated people impacted are different measures and should not be added together or treated as interchangeable outcomes. Whirlpool Corporation 2024 Sustainability Report
The 2024 Whirlpool India share sale reduced reported ownership by 24 percentage points, from 75% to 51%, based on the company’s stated percentages. Whirlpool later announced an intended reduction of ownership to approximately 20% in 2025, but that was a plan subject to board approval and market sale, not a completed 2024 year-end result. Whirlpool Corporation 2024 Form 10-K
Whirlpool’s 2024 filing also listed 69 years of quarterly dividend payments through 2024. The duration is a company-reported dividend-history measure, while the $384 million paid in 2024 is the reported cash amount for that year. Whirlpool Corporation 2024 Form 10-K